“Lev Tel Aviv” in the center city. The neighborhood that is the center of Tel Aviv is also the center of the White City, and the most architecturally attractive area, with many colorful buildings in the international and eclectic style, and the most expensive and equal apartments in the city.

In the center of the neighborhood, Rothschild Boulevard – once an abandoned dune and an improvised parking lot and today the most Tel Aviv symbol there is, which has swept the entire neighborhood around.

The focus of all the prestigious restaurants in the city, and those that sweep the awards with us year after year – Taizo, Pronto, Santa Katrina, and Oasis, of the most bustling bars in the city and also of the hottest events.