Privacy Policy

Last updated on: July 9, 2026

Details of the Website Owner and Data Controller

Website owner and data controller: Homy Real Estate (A.E.R) Ltd.
Company ID / Registration No.: 514249630
Website: [www.homytlv.com](http://www.homytlv.com)
Email address for privacy-related inquiries: [members@homytlv.com](mailto:members@homytlv.com)
Phone / WhatsApp: 077-3601600
Mailing address: 30 Melchett Street, Tel Aviv-Yafo, Israel

This Privacy Policy is intended to explain how we collect, store, use, process and share personal information in connection with the use of our website, contact forms, landing pages, booking systems, hospitality services, property management services, marketing communications and any additional services provided by us.

This Privacy Policy is written in the masculine form for convenience only, but applies to all genders.

1. General

We respect the privacy of our users, customers, potential customers and guests, and we act to protect personal information in accordance with applicable law, including the Israeli Protection of Privacy Law, 5741–1981, the Privacy Protection Regulations, the guidelines of the Israeli Privacy Protection Authority and any other applicable law.

This Privacy Policy applies to the use of [www.homytlv.com](http://www.homytlv.com), landing pages, forms, online booking systems, inquiries made via WhatsApp, email, telephone, social media or any other communication channel related to our services.

This Privacy Policy is intended, among other things, to comply with the notice obligation under Section 11 of the Israeli Protection of Privacy Law, 5741–1981, and to provide you with clear information regarding what information is collected about you, why it is collected, how we use it, to whom it may be disclosed, how long it is retained, what your rights are and how you can contact us regarding privacy matters.

Providing personal information is generally not a legal obligation, unless stated otherwise or unless required by law. However, without providing certain details, we may not be able to provide certain services, handle your inquiry, complete a booking, perform check-in, verify your identity, provide customer service or send you offers and updates that you requested to receive.

Where your consent is required, such as for receiving marketing communications or for the use of non-essential advertising cookies, we will request your consent separately and clearly, as required by law.

2. Types of Information We Collect

When using our website and services, we may collect the following types of information, depending on the nature of your use and the service provided to you.

2.1 Information You Provide Directly

We may collect information that you provide to us when filling out a form, contacting us, making a booking, subscribing to mailing lists, expressing interest in an apartment, submitting a property management inquiry, contacting customer service or communicating with us in any other way.

This information may include, among other things:

First and last name;
Phone number;
Email address;
Country / city of residence;
The content of an inquiry or message you sent us;
Details provided in a lead form regarding apartments for rent, purchase or property management;
Details regarding the services, apartments, hotels, packages or offers that interested you;
Stay dates, arrival and departure dates, number of guests, stay preferences and special requests;
Information required for handling bookings, customer service, invoices, payments and coordination with our sales or service team.

2.2 Information Related to Bookings, Hospitality and Check-In

As part of a booking or the provision of hospitality services, we may collect or process additional information, including:

Booking details;
Type of room or apartment booked;
Stay dates;
Number of guests;
Invoice details;
Details required for providing the service, operating the booking, payment collection, cancellation, booking changes or handling inquiries;
Information regarding purchases, add-ons, vouchers, benefits or additional services purchased or redeemed.

In certain cases, for identity verification, fraud prevention, security, compliance with legal requirements, booking management or digital check-in, identification details may also be collected, such as a passport photo, ID card or another identifying document. Such collection will be carried out only to the extent required for the above purposes, and usually through external systems used by us for booking management, identity verification or digital check-in.

2.3 Payment and Clearing Information

When making a booking or purchase, payment details may be collected and processed through payment providers, booking systems, credit card companies or external financial service providers.

As a rule, we do not store your full credit card details on the website, unless this is required and permitted by law and is carried out through appropriate providers and subject to relevant security standards.

We may retain information related to the transaction, such as the transaction amount, transaction date, payment status, booking number, invoice details, partial payment method details or transaction identifiers, for the purpose of booking management, accounting, customer service, fraud prevention and compliance with legal requirements.

2.4 Technical Information and Website Usage Data

When browsing the website, we may collect technical and statistical information, some of which may be considered personal information, such as:

IP address;
Browser type;
Device type;
Operating system;
Preferred language;
General location based on browsing data, where available;
Pages visited;
Time spent on the website;
Actions performed on the website;
Source of arrival to the website, such as a campaign, advertisement, search engine or social network;
Data regarding clicks, views, conversions, submitted forms, bookings and purchases;
Information collected through cookies, pixels and analytics and marketing tools.

2.5 Information from Social Networks and Third-Party Systems

If you contact us through Facebook, Instagram, WhatsApp, Google, booking systems, advertising websites, campaign platforms or other external systems, we may receive or process information in accordance with your privacy settings on those platforms and in accordance with their policies.

Your use of external platforms, including Meta, WhatsApp, Google, Simple Booking or any other third-party system, is also subject to the privacy policies and terms of use of those platforms.

3. Purposes of Using the Information

We will use your personal information for the following purposes, all or some of them, depending on the nature of your relationship with us:

Providing the services described on the website;
Handling inquiries, requests, leads and messages;
Contacting potential customers, customers, guests, property owners or suppliers;
Coordinating meetings with sales representatives;
Providing price quotes and information about apartments, hotels, packages, hospitality services or property management services;
Managing bookings, check-in, check-out, customer service and stay operations;
Identity verification, fraud prevention and maintaining the safety of guests, properties and systems;
Processing payments, collections, refunds, invoices and accounting;
Sending operational updates related to a booking or service;
Sending marketing communications, offers, benefits and updates, subject to consent and applicable law;
Managing campaigns, measuring performance, remarketing and customizing advertising;
Improving the website, services, user experience, sales processes and marketing processes;
Analyzing statistical and analytical data;
Maintaining information security, detecting malfunctions, preventing misuse and enforcing terms of use;
Complying with legal requirements, orders, regulations, audits, legal proceedings or requests from competent authorities;
Protecting our rights, property, employees, customers, guests and third parties.

4. Legal Basis for Collecting and Processing Information

The processing of personal information will be carried out where there is an appropriate legal basis under applicable law, including one or more of the following:

The information is required in order to provide a service you requested or to complete a booking;
The information was provided by you voluntarily as part of an inquiry, form, communication or registration;
You gave your consent to a certain processing activity, such as receiving marketing communications;
The processing is required for a legitimate business interest, such as security, fraud prevention, service improvement, website activity analysis or handling inquiries;
The processing is required in order to comply with legal obligations, regulatory requirements, accounting obligations, requests from authorities or legal proceedings.

Where sensitive information or information of special sensitivity is involved, such as a passport photo or ID card, we will act to limit its collection and use to the required purposes only and will take appropriate security measures in accordance with the law.

5. Disclosure of Information to Third Parties

We will not sell your personal information to third parties. However, we may transfer or allow access to personal information to external parties, only to the extent required for the purposes described in this Privacy Policy and for the provision of the services.

The information may be disclosed or made accessible to the following parties:

Booking and booking management system providers, such as Simple Booking or similar systems;
Property management, hotel, hospitality, digital check-in and customer service systems, such as Optima, Duve or similar systems, to the extent that they are used by us;
Payment providers, credit card companies, payment systems and financial entities;
Hosting, server, information security, maintenance and technology infrastructure providers;
Mailing, CRM, automation and customer communication system providers;
Marketing, advertising, media, campaign management and analytics companies;
Advertising and measurement platforms such as Meta, Google, Google Analytics, Google Ads, Meta Pixel and similar tools;
WhatsApp, SMS, email and communication service providers;
Professional advisors, including attorneys, accountants, auditors and information security consultants;
Competent authorities, courts or other entities, where there is a legal obligation or authority to do so;
A third party in the event of a merger, acquisition, transfer of activity, sale of assets, business restructuring or transfer of operations, provided that the receiving party undertakes to protect the information in accordance with the law and this Privacy Policy or an alternative policy that will be provided as required.

In addition, we may transfer statistical, aggregated or anonymous information that does not personally identify you, for analysis, marketing, service improvement or presentation of general activity data.

6. Marketing Communications and Contact

Subject to your consent and applicable law, we may send you from time to time marketing messages, offers, benefits, newsletters, updates, information about apartments, hospitality services, packages, promotions, property management services or other services offered by us.

These messages may be sent by email, SMS, WhatsApp, telephone, social media or other digital means.

You may request to stop receiving marketing communications at any time. Marketing messages will include an unsubscribe option or a simple way to contact us for removal. Unsubscribing from marketing communications will not prevent us from sending you operational or service-related messages connected to a booking, active service, invoice, payment, check-in, check-out or an existing inquiry.

7. Cookies, Pixels and Measurement Tools

The website uses cookies, pixels, tags and various measurement tools for website operation, security, customization of the user experience, usage analysis, campaign measurement, service improvement, personalized advertising and remarketing.

A cookie is a small file stored in your browser or device that enables the identification of the browser, saving preferences, measuring website usage or enabling various functions.

The website may use the following types of cookies:

Essential cookies: Required for the proper operation of the website, security, loading, saving basic preferences or completing an action you requested.

Performance and analytics cookies: Used to measure website usage, understand user behavior, detect malfunctions and improve the website. For example, Google Analytics or similar tools.

Advertising and marketing cookies: Used to measure campaigns, create audiences, customize advertisements, remarketing and track conversions. For example, Meta Pixel, Google Ads or similar tools.

Preference cookies: Used to save preferences such as language, region, device type or display settings.

You may change your browser settings to block cookies or delete existing cookies. However, blocking certain cookies may affect the proper operation of the website or some of the services.

Where required by law, the website will provide an option to manage cookie preferences, including with respect to non-essential cookies such as analytics or advertising cookies.

8. Data Retention

We will retain your personal information for the period required for the purposes for which it was collected, including providing services, handling inquiries, managing bookings, customer service, mailing subject to consent, campaign management, security, fraud prevention, accounting, compliance with legal requirements, dispute resolution and protection against claims.

The retention period may vary depending on the type of information, the purpose of use, the nature of the service and the obligations that apply to us.

Information related to bookings, payments, invoices and business activity may be retained for the periods required by law. Information used for marketing communications will be retained as long as you have not requested to unsubscribe or as long as there is a legitimate need to retain it, subject to applicable law.

When the information is no longer required, we will act to delete it, minimize it or anonymize it, to the extent possible and reasonable and in accordance with the law.

9. Information Security

We take reasonable and accepted measures to protect personal information and prevent unauthorized access, misuse, loss, alteration, disclosure or damage to the information.

These measures may include, among other things:

Use of secure systems;
Access permissions according to need and role;
Limiting access to information to employees, suppliers and service providers who need it only;
Use of passwords and authentication measures;
Backups, controls, monitoring and ongoing maintenance;
Use of recognized service providers;
Measures to reduce security, fraud and unauthorized access risks.

However, no system is completely immune. Therefore, we cannot guarantee absolute protection against intrusion, malfunction, unauthorized use or a security incident. In the event of a material security incident, we will act in accordance with applicable law and relevant reporting obligations.

10. Your Rights Regarding the Information

In accordance with the Israeli Protection of Privacy Law, you have rights regarding personal information about you that is held in a database.

Among other things, you may be entitled to:

Review personal information about you that is held by us;
Request correction of information that is incorrect, incomplete, unclear or outdated;
Request deletion or removal of information, subject to legal requirements and legitimate business needs;
Request removal from marketing communications;
Contact us with a question or request regarding the use of your personal information.

To exercise your rights, you may contact us at: [members@homytlv.com](mailto:members@homytlv.com)
Or by phone / WhatsApp: 077-3601600

When contacting us to exercise your rights, we may request additional details in order to verify your identity and protect your privacy. We will handle your request in accordance with the timelines and requirements set by law.

We may not be able to fully comply with a certain request, for example if there is a legal obligation to retain the information, if the information is required for completing a service, defending against claims, preventing fraud, managing accounts or exercising legal rights. In such a case, we will update you accordingly, to the extent required by law.

11. Links to External Websites and Services

The website may include links to websites, booking engines, payment systems, social networks, map services, mailing services, third-party systems or external platforms.

We are not responsible for the privacy policies, terms of use, security level or data processing practices of external websites and services that are not under our control. We recommend reviewing the privacy policy of each external service before providing personal information through it.

12. Reporting a Privacy Violation

If you believe that your privacy has been violated while using the website or in connection with our services, you may contact us using the contact details listed in this Privacy Policy.

Your inquiry should include as much detail as possible regarding the circumstances of the alleged violation, your contact details and any information that may assist us in reviewing the matter. We will review the inquiry and act in accordance with the law.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including due to changes in law, services, systems, providers, technologies or the way in which we process personal information.

The updated version will be published on the website and will take effect from the date of publication, unless stated otherwise. In the event of a material change, we will provide an appropriate notice to the extent required by law.

Continued use of the website or services after the Privacy Policy has been updated will constitute acknowledgment of the updated policy, and where express consent is required, we will request it separately.

14. Contact Us

For any question, request, inquiry, exercise of rights or report regarding privacy matters, you may contact us:

Homy Real Estate (A.E.R) Ltd.
Email: [members@homytlv.com](mailto:members@homytlv.com)
Phone / WhatsApp: 077-3601600
Mailing address: 30 Melchett Street, Tel Aviv-Yafo, Israel
Website: [www.homytlv.com](http://www.homytlv.com)